World Gin Day – the perfect time to do a recap of the nation’s favourite spirit.
So why is the Gin industry growing so quickly?
- Gin is a very versatile spirit, that can be mixed with a variety of different flavours, like fruit and botanicals. This versatility means that people can create a unique beverage that suits their specific pallet, giving the spirit a broad appeal.
- The market is booming. More and more new Gin products are emerging, giving consumers the opportunity to explore and be more adventurous.
- The strong start for the industry in 2018, with the help of the heatwave, meant Gin entered 2019 in good spirits.
- In 2018, 66 million bottles of Gin were sold, that’s an increase of 41% when compared to 2017. This accumulated to sales off £1.9 billion, with the heatwave summer contributing 28 million sold bottles of Gin to the profits.
- As a result of the boom, England now boasts more distilleries than Scotland. With 166 versus 160 in Scotland.
With the trend not fading, what can we expect of the rest of 2019?
- People are drinking less, as they opt for a higher quality spirit. This is fueling a surge in premium Gins.
- Consumers are interested in the provenance and authenticity of their drinks and are willing to spend more, for those with authentic backgrounds.
- There will be a shift away from the traditional Gin and Tonic, with ginger ale being used as a tonic replacement.
- No and low ABV botanical drinks will be used as Gin alternatives.
- Balloon glasses will lose popularity and replaced by high balls and stemless wine glasses.
- Hot Gins will appear in the Winter months, spiced with cinnamon, cloves and star anise.
- Gluten free, vegan and minimum wastage Gins will appear on the market, increasing their appeal.
- Lastly, the Craft Gin Club surveyed Gin lovers about the flavour they would be most excited about. 31% voted for Salted Caramel.
Enjoy World Gin Day and serve your drink in style.